# empathy The cool thing about being a designer is that you get to learn about other people and their interests and needs. You are rarely designing for yourself so you get to immerse yourself in other people's worlds. > … the great thing about graphic design is that it is almost always about something else. Corporate law. Professional football. Art. Politics. Robert Wilson. And if I can't get excited about whatever that something else is, I really have trouble doing good work as a designer. To me, the conclusion is inescapable: the more things you're interested in, the better your work will be. > > — Michael Bierut, 79 Short Essays on Design --- tags: #creativity #process home: [[! creative process]]