# curiosity notes on curiosity, especially related to the [[creative process]]. ![[curiosity.png]] > Curiosity is the beginning of knowledge. Action is the beginning of change. > > — James Clear > Curiosity about life in all of its aspects, I think, is still the secret of great creative people. > > — Leo Burnett, advertising executive credited with creating Tony the Tiger, the Jolly Green Giant, the Keebler Elves, and many other advertising icons. --- tags: #creativity #process #mindset home: [[! creative process]]